IHOP
Cannes Lions | Shortlist
One Show | Shortlist
Webbys | Nominated
Bacon Sounds Delicious
Do you remember when Clubhouse was THE thing? While the internet studied up, I helped IHOP become the first brand to find success on the emerging platform.
Unfortunately, we still can’t take over the in internet, we can hear—and bacon that’s 5x thicker sounds delicious. So, to launch its Steakhouse Premium Bacon, IHOP went live on the new, audio-only social network. But we did things differently. We didn’t talk about our new bigger bacon. No, we decided to let the bacon speak for itself.
Ad Age called it “the start of experimentation in audio-only marketing.”