Molson Coors

Cannes Lions | Bronze

Super Bowl 2023: The High Stakes Beer Ad

These days, Americans bet on everything from sports, to elections, to reality TV. Why shouldn’t they be betting on commercials too?
Introducing the High Stakes Beer Ad, the first Super Bowl ad you can bet on.

Case Study

Super Bowl Film

260,000 people made over 3 Million picks on the ad, but we wanted to make sure the commercial also worked for the mass Super Bowl audience hearing about the campaign for the first time. Miller Lite and Coors Light battle it out to claim their return to the Super Bowl, but stick around for the orange twist.

A Call For Bets

Director: Ian Pons Jewel