Past greatness has no claim to your future. Tear down your idols.

:60 TV spot

Show Script

Our heroes have become legends, set in stone. Permanent reminders of their reign.
Now we turn them to dust. 

We will no longer hold ourselves to their standard.
We will render their past greatness to mediocrity.

Those in our way will be broken. 
Felled statues will become footholds for our climb.

We’re not after the throne. 
No, we’re coming for the empire.

Tear down your idols
Jordan Logo

Out of home

Art Direction: Kory Brocious