Kaytee
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Small In Show
Dogs and cats get all the love, while small animals are treated like second class pets. So, Kaytee— the leading maker of products for small animals— teamed up with famed guinea pig lover Rainn Wilson. Together, they set off on a quest to put small animals in the spot light— by entering a guinea pig into the Westminster Dog Show.
Case Study
Documentary
Trailer One
Call For Entries
When Westminster wouldn’t let us compete, we decided to make our own show. Hundreds entered our virtual Small in Show, competing for the title of Best in Small in Show.
Directors: Nick + Charles
Trailer Two
#SmallinShow
Our contestants were cute, crazy, and stood up for all small animals. @alexandra_macncheese and her pet guinea pig took home the top prize.