IHOP
Pancake Support
We’ve all been going though some tough times. So we wrote this song to offer our Pancake Support.
We shared it on social media, and asked people to share why they needed pancake support. When people offered up their lighthearted fails, we dished out free pancakes.
Turns out, a lot of people needed the fluffy embrace of a pancake. Our, um, very low budget campaign generated $2M in earned media and was picked up by over 60 news outlets.
Just remember, no matter how hard things get, pancakes are always soft.