Cannes Lions Film Grand Prix, Titanium, Gold, 2x Silver, 2x Bronze
D&AD Black Pencil, 2x Yellow, 2x Graphite

One Show Best of Film, 6x Gold, Silver, Bronze
Clios Super Clio, Gold, Bronze
ANDYs 3x Gold

It's a Tide Ad | Super Bowl LII

Whenever you see clean clothes, well, that's a Tide ad.

Case Study


We ran a new spot each quarter, to keep America guessing: "Is this a Tide ad?"

Director: TRAKTOR