Tide

Cannes Lions | Film Grand Prix, Titanium, 2x Gold, 2x Silver, 2x Bronze
D&AD | Black Pencil, 2x Yellow, 2x Graphite

One Show | Best of Film, 6x Gold, Silver, Bronze
Clios | Super Clio, Gold, Bronze
ANDYs | 3x Gold
Effies | Grand Effie, 2x Gold

It's a Tide Ad | Super Bowl LII

Whenever you see clean clothes, well, that's a Tide ad.

I got to chat with Little Black Book about how we made Tide the most loved brand in the Super Bowl. You can read about it here.

Case Study

Films

We ran a new spot each quarter, to keep America guessing: "Is this a Tide ad?"

There was even a Tide Ad within a Tide Ad when you called the insurance company.

Director: TRAKTOR

Social