Tide

Twitter Best Of 2018

NFL | Thursday Night Football on Fox

We partnered with the NFL and Fox, to debut multiple new spots each week on Thursday Night Football.
Each spot ran only once, and was integrated to feel like part of the NFL broadcast, making viewers question: “Is this an NFL game, or a Tide ad?”
Here are a few of my favorite. You can find all twelve on my Vimeo.

Pardon My Take (#1 Sports Podcast in the US, 1.5 million listeners per episode) had this to say about our campaign:
*explicit language

Director: AirCastle