Las Vegas x AFC Bournemouth
The Cherries of Premiere League side AFC Bournemouth meet the iconic cherry motif of Las Vegas slot machines. This special edition jersey collab blends the club’s Cherries identity with neon, details drawn from Las Vegas iconography, positioning the shirt as a collectible at the intersection of sport, streetwear and culture. Releasing at sundown on January 12th, the collab injects Las Vegas lights into the dark nights of winter. High demand immediately crashed AFC Bournemouth’s web store, and the collab sold out in less than 20 minutes once service was restored.
We partnered with Footballer Fits to promote the collaboration.
We organically seeded the kit with top football influencers.
