Las Vegas | Welcome To Fabulous

It was a heavy task: replace the legendary What Happens in Vegas, Stays in Vegas campaign.
Out writing that line would be impossible. So we didn’t. We took inspiration from one of Las Vegas’ most iconic landmarks and turned up the voltage.
Welcome to Fabulous isn't just a greeting from the world's most spectacular city, it's a reminder that Las Vegas is a place that puts a smile on your face and your jaw on the floor.

Film

Director: Vedran Rupic

Digital OOH

A cheeky neon gag saw us transform the line from “Welcome To Fabulous” to “Come to Fabulous” in key OOH placements around the country.

Practical Neon OOH

City-wide Takeover

GQ Feature

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