Las Vegas

Fabulous Tunnel Walk

When NFL players show up to the stadium, the loading tunnel becomes a fashion runway, with dozens of photographers capturing content. But the tunnel itself is basically a drab, cinder block hallway.
So we added a bit of Fabulous Las Vegas flair, and decked out the tunnel with a neon OOH installation that placed our line + logo in every photo and video as these superstars entered the stadium.
The content got instantly blasted out on social from the NFL, Yahoo Sports, Fanduel, and was featured on ESPN’s NFL broadcast.

ESPN Feature

Social Coverage

We’re not Best Buy, but who doesn’t love some free media?